Conscious Content Marketing

Hi there, I’m Dani —

a content writer & marketing strategist on a mission to help brands tap into their greatest potential.

Storyteller, writer, and content marketing enthusiast — I am a southern California native currently residing in Barcelona, Spain. Throughout my content marketing career, I have partnered with well-respected companies from around the world on both content strategy and execution. 

My career began at a renowned digital marketing agency, which meant I was exposed to a wide range of industries and projects right from the start. Beauty, Finance, SaaS, Travel, Fashion, and Health and Wellness, were just a few among the many diverse industries I covered over the years. This early exposure in my career taught me how to adapt quickly, mold my writing, cater to the individual needs of each industry, and develop fool-proof strategies that drove impactful results for each client.

Today, I consult and execute content marketing strategies for forward-thinking companies that aspire to make a name for themselves within their respective industries.


My objective is to empower companies by building brand awareness, establishing trust, and instilling credibility through conscious content marketing.

The Purist

You’re searching for copywriting, pure and simple. Whether it's website copy or blog writing, I’ll be your master wordsmith that can give your brand a personality and create content that identifies with your target audience.

What kind of marketer does your brand need?

The Strategizer

You need someone that can zoom out on your business and focus on the broader picture. As your strategist, I will help you discover your long term vision and create a strategic content roadmap to help drive your business forward.

The Socializer

Are you on the hunt for someone who will be the voice of your brand for all things social? Whether you need writing, planning, or executing posts, I’ll cover all your content needs for LinkedIn, Instagram, Facebook, and Twitter.

The Optimizer

You’re looking for someone with the technical know-how to get your website ranking on search engines. I’ll conduct keyword research, optimize content, and track specific keyword rankings to get your website in front of the right eyes.

What my past coworkers and clients have to say -

  • "Dani was the Content Marketing Manager at Abacum for over a year and was a crucial asset to the team. During her time with the company, she outlined the entire content marketing and SEO strategy for our business. Her out-of-the-box thinking and ambitious drive lead to quality content that supported inbound leads and established us as true thought leaders within our industry. Dani is a trusted, ambitious, and reliable professional that adapts quickly and is eager to take on any project that comes her way. She is a pleasure to work with - I highly recommend hiring her for your business."

    Jorge Lluch, co-founder at Abacum

  • "At Abacum, I had the pleasure of working directly with Dani, and I cannot say enough good things about her. She is a highly dedicated, creative, and trustworthy professional with great ability to ask the right questions and see the nuances, not only while creating and proofreading content but also when managing projects. Dani is a strategic leader, capable of taking on any new challenge at hand and always being a guarantee of good quality work. She leads by example and cares about helping others progress in their careers. Without a doubt, she is the professional we all dream of working next to, and I would love to work with her again in the future."

    Laura Ambros, Content Marketing Associate at Abacum

  • "I had the pleasure of working directly with Dani since her start at Power Digital. From day 1 she was extremely reliable and a sponge for knowledge. When Dani made the decision to move back to Spain it was a no brainer for us to continue employing her as a permanent contractor. Over our 5 year span working together I cannot think of a single time that she was not able to fulfill project needs even if it meant problem solving or diving into a new arena. She is well versed on the ins and outs of content marketing, is a proactive communicator, and has a work ethic that shines. Dani is both personable and professional but most importantly she generates results."

    Christiana Minga, Manager Director at Power Digital Marketing

  • “When Dani first started working with us, we only had a few articles written on our website. We wanted to hire someone who could help us with content creation and SEO, and Dani definitely delivered. As a small business owner, I felt that her expertise was invaluable to our website. Not only was she able to clearly communicate her strategic thought process, but she also excelled when it came to execution. Dani’s holistic approach to marketing was refreshing, thoughtful, and personal - I highly recommend working with her!"

    Lena Saleh, Co-founder at Skinvolve

Great content educates, engages, entertains, and inspires.

I’ll help you find the right balance for your content and devise a strategy that directly speaks to your target audience.